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CPM Calculator (Cost Per Mille)

Calculate the Cost Per Mille (cost per 1,000 impressions) for advertising.

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Enter any two fields to automatically calculate the third.

How to Calculate CPM

CPM stands for Cost Per Mille, which translates to Cost Per 1,000 Impressions. It is a standard measurement used by display networks (like Google Display Network and Facebook Ads) to price digital banner advertising.

Use our flexible calculator to determine your CPM, total budget, or total impressions by simply filling in two of the three variables. The tool will instantly calculate the missing metric.

Frequently Asked Questions

CPM = (Total Cost / Total Impressions) × 1000.

CPM allows advertisers to compare the cost-effectiveness of different advertising campaigns or media channels on an equal playing field.
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