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An image format converter changes an image file from one format to another — for example, converting a PNG to JPG, a JPG to WebP, or a WebP to PNG. Different formats have different characteristics: JPEG is great for photographs with many colours and gradients; PNG preserves transparency and is ideal for logos and graphics; WebP is Google's modern format that achieves smaller file sizes than both JPEG and PNG at comparable quality.
Knowing when to use each format is critical for web performance. Converting images to the right format can dramatically reduce file sizes without visible quality loss. Developers, designers, and bloggers convert images to WebP to pass Google PageSpeed's "Serve images in next-gen formats" audit, to PNG for transparency needs, or to JPG for universal compatibility across older browsers and apps.