Churn Rate Calculator

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Calculate the rate at which customers cancel subscriptions or stop buying from you.

Active Users at Period Start

Lost Users during Period

Why Churn Rate is the Ultimate Growth Killer

Churn rate indicates the percentage of subscribers or customers who terminate their relationships with your business over a period. High churn forces businesses to spend excessive resources acquiring new users just to stay afloat.

Frequently Asked Questions

For established B2B SaaS companies, a monthly churn rate under 1-2% is considered good, while B2C apps often hover around 5-10%.

Churn Rate = (Customers lost during the period / Total customers at start of period) * 100.